Sometimes, the simplest things can bring the most wonderful results. Take Canon in D major by Johann Pachelbel. At the beginning, it’s a simple 2 bar phrase that only ever uses 6 different notes. And yet, from that very basic opening, one of the most well-known pieces of music of all time emerges. Pachelbel understood [...]
Posts under ‘Testimonials’
Visiting the Colombian Barista Coffee School
Colombia has grown coffee for decades, yet our consumer culture is not as developed as our agronomy expertise and marketing strategies. We produce one of the best coffees in the world, yet we don’t know our customers. Most of the time, we have consumed low-grade coffees not being able to distinguish between a good cup [...]
Coffee prices nowadays at the farm level
Not long ago, I wrote an article about the prices of the 2008-2009 coffee crop. I mentioned the pricing was not falling too low because of the possible shortage of coffee. I still believe that the low supply forecast of coffee and steady consumption has kept coffee prices not as low as they were in [...]
